Every Door Direct Mail
Every Door Direct Mail (EDDM) is a service offered by the USPS designed to help small businesses market themselves to their local community. CMKY (cyan, magenta, yellow, and black) is a color system called Full Color Printing. You simply identify the neighborhoods you want to target, and your printed piece is delivered with the day’s mail to every address. By eliminating the purchase of expensive mailing lists and permits from the post office, you will save hundreds of dollars on your direct mail campaign. You cannot use it to select specific homes to mail to within the carrier route. Call Robin Evenhouse at Evenhouse Printing at 716-649-2666 for more information. Details can be found in the Every Door Direct Mail Quick Reference Guide Two sizes (6 1/2 x 11 and 8 1/2 x 11) are popular because they are common printing sizes that are typically affordable to print. To follow the EDDM approved postcard sizes, your mail piece must be taller than 6.125” or longer than 11.5” and smaller than 12”x15”.
Or, you can pay a few cents more per piece and only mail to those 2200 qualified people – your overall cost is MUCH less. You will use the Retail Indicia Example Club Flyers Printing for mailings like the one described in this article. Enjoying the lowest per-piece postage rates – it’s the most affordable direct mail option. You can easily build and purchase your targeted direct mail campaign online and start reaching new customers with high quality, full color direct mail postcards. Visit /eddm or call the USPS EDDM Support line at 877-747-6249 for questions or more information including how to mail and to determine your distribution area. Because of EDDM’s very specific purpose – to saturate a mail carrier route – it is not for everyone.
We offer four standard EDDM® compliant Postcard sizes that provide you with plenty of space for important images and campaign messaging. Postage starts at as low as 16¢ each, and combined with our low printing costs, you’ll save a lot. Before presenting your mailers to the post office for EDDM® mailing, you will need to add a USPS/EDDM® indicia image and an ECRWSS address to your designs. At the lowest postage rates, Every Door Direct Mail is the premier way to increase local business profits! Also, be sure to view our Guide to EDDM Postcard File Setup if you plan to mail these using USPS’ Every Door Direct Mail service.
First off, I want to applaud the USPS on their advertising efforts and since we do EDDM printing here at PostcardMania we are happy that they are spending their money teaching businesses about the power of direct mail! Compare that to traditional direct mailer campaigns that can cost up to 49 cents each.
EDDM BMEU (Business Mail Entry Unit) requires a bulk-mailing permit, but allows for a little more flexibility in terms of what can be mailed. Also, EDDM saves you the expense of a mailing list, by simply putting the words Postal Customer” on your printed pieces; this allows the Post Office to deliver them to the routes that you have selected. If you’re thinking about trying Every Door Direct Mail, let us run some numbers for you. Mail is delivered to a full carrier route and you can choose several routes or just one depending on your needs. We’re helping make the cost of direct mail marketing more manageable and even more cost effective!